A New York-based brand strategist and writer with 14 years of experience in marketing, design, and editorial management.
A well crafted question is a powerful tool.
Every organization benefits from periodically zooming out and asking the big questions about who they are and where they’re going. My work focuses on determining the right questions to ask, and then building something meaningful and inspiring with the answers.
I’m a brand strategist and writer with experience across a wide variety of industries, subjects, and communities—making me a great person to sit next to at a dinner party. I hold a Master’s in Branding from the School of Visual Arts and specialize in market research, messaging, and communications.
I’ve helped state-funded agriculture organizations form more meaningful connections with farming communities, enabling them to share critical information; climate nonprofits clarify how to communicate their mission to members and donors; and commercial and non-profit clients articulate their unique value.
Check out more work here.
While every topic, team, and challenge is unique, universal themes connect us.
EXPERIENCE:
WE MUST BE BOLD - Research & Strategy Director at the LA-based design and communications studio
THE GREAT DISCONTENT - Managing Editor at the publication featuring creatives from every discipline
PENTAGRAM DESIGN - New Business Manager at the largest independent design consultancy in the world’s New York office
THE CONTEMPORARY AUSTIN - Publication & Design Manager at the contemporary art and sculpture museum in Austin, TX
THE RUG COMPANY - Marketing Manager at the luxury interiors brand
Education:
Master’s in Branding, School of Visual Arts, Honors
BFA, Carnegie Mellon University